Genevieve “Jenna” Krinsley is a junior UX/UI designer who helps create interactive products using user focused design processes so that the end product is what the user truly needs. Jenna believes that by putting the user first the end result of the designs will be more successful. Jenna graduated from Manhattanville College with a Bachelor's degree in Psychology and a minor in Sociology.
Case Study
Savr Recipes
Caption: A couple of the high fidelity mockups I created during the design sprint.
Introduction
My Role:
Savr Recipes was created during the week long design sprint for Springboard. I was responsible for all aspects of the design sprint process including:
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User Maps
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Sketching
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Prototypes
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User Testing
I was given a few prompts to choose from for this project for the Springboard UI/UX bootcamp. I chose Savr Recipes because it was the app that was most similar to what I would personally use, so I related most to it. Each day focused on a particular deliverable. It was my first experience doing a design sprint.
Problem
Savr Recipes is an app that helps home chefs find recipes to cook at home. The app has been getting some negative reviews on their recipes and how home chefs learn to prepare food in new ways. Find a way to help the home chefs learn new methods of cooking and new recipes in an easy and quick manner. Users want easy recipes they can quickly cook after work. Cooking new recipes helps users learn how to cook, when a recipe is too hard the users don’t want to cook the meal again, when it’s easy it becomes one of their go to meals.
Process
For this design sprint each day focused on a different deliverable and process.
Day One
The first day of the design sprint was spent creating the User Map where I mapped out the user flow and user journey to understand the process the user would go through when using the app.
Caption: User Map created during the discover phase of the design sprint for Springboard
Day Two and Day Three
These days were spent sketching and starting to design the low fidelity paper prototype and wireframes.
Caption: First sketches I drew of the screen layout for my app.
Day Four
I spent day four focused on creating the high-fidelity prototype. For the prototype I took a screenshot of the logo from the brief and used the orange for the main color in the app creation. I created tutorial screens with video and articles so that users can learn no matter their learning styles.
Caption: High fidelity screens I created for the design sprint.
Day Five
During the last day I conducted usability testing on my interactive prototype to see what worked and what needed to be reiterated upon. I received positive feedback from my participants who tested my prototype. I had friends test my design and they reportedly all liked the concept and the fact that the app would have videos and articles for the tutorials, and that inside the recipe techniques would be linked to tutorials they were unsure about a topic, they could then learn about it without leaving the page.
Conclusion
This project helped me understand the design sprint process and why design sprints can be so effective for quickly iterating and testing designs whether they are completely new or changes to an existing app. I was able to understand how a design is never completely complete, it can always be iterated upon in order to better the user experience as more testing is conducted and metrix are analyzed.